Threat Level:Red

Psychological Forces at Work

About the Authors



artin D. Cohen, PhD is a licensed, clinical psychologist and is Maverick's Director of Behavioral Integration Management.™ Marty has over three decades of coaching, leadership training and conflict resolution experience. Additionally, his directorate supports cultural assessment, sales associate and sales management assessment and training, and works collaboratively with the operations directorate on people issues relating to operational and organizational change and acquisitions. Marty is an acknowledged expert in the field of crisis management and leadership: and is the head of the Tampa Bay Region’s Psychological Trauma Response Team-one of several under the direction of the Florida State Department of Health. Learn more about Dr. Cohen here.


illiam R. Stark is Maverick's Practice Director and co-director for M&A. Bill brings over three decades of hands-on acquisition experience with a total deal value in the billions of dollars. His M&A practice specialties are targeting, due diligence and acquisition integration leadership. In addition to M&A, and his strong operating background, Bill was one of the principals that designed The Maverick Way, which combines the principles of Lean Thinking with the firms unique engagement methodology called Behavioral Integration Management™. Interrupting his early corporate career, Bill was recruited by the Central Intelligence Agency and later headed up a private counter-terrorism and risk assessment firm. Learn more about Bill here. To learn more about Threat Level Red, Click Here.